5 Years in SaaS or PaaS product marketing.

‍

Content Strategy and Creation:

·       Design and implement a robust content strategy to position FloTorch.ai as a leader in the PaaS space.

·       Develop high-quality, inbound-focused content, including blogs, whitepapers, eBooks, case studies, and technical guides that address the needs of US-based buyers.

·       Collaborate with product and technical teams to produce marketing assets, such as FAQs, feature overviews, and product demos tailored for potential inbound leads.

Inbound Marketing Management:

·       Drive strategies that boost organic lead generation through SEO, social media engagement, and content syndication.

·       Create and optimize landing pages, forms, and call-to-action (CTA) placements to maximize inbound lead conversions.

·       Continuously nurture leads through email campaigns, drip workflows, and other automated marketing strategies.

Market Insights and Buyer Persona Development:

·       Conduct research on target audiences, competitor activities, and market trends within the US PaaS and Generative AI sectors.

·       Craft buyer personas that inform messaging and content strategy to attract relevant inbound leads.

Campaigns and Analytics:

·       Manage multi-channel campaigns, ensuring all initiatives are designed to capture and nurture inbound interest.

·       Analyze lead behavior and campaign performance, reporting on inbound traffic, conversion rates, and ROI with actionable recommendations for improvement.

Collaboration and Stakeholder Engagement:

·       Work with the Marketing Director to align marketing efforts with overall business goals for FloTorch.ai.

·       Collaborate with sales and customer success teams to ensure seamless lead handoffs and feedback loops.

·       Partner with external agencies and influencers to enhance inbound reach and brand credibility.

‍

·       Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree is a plus.

·       5+ years of experience in inbound marketing, content development, and digital campaigns, preferably for PaaS or SaaS products targeting the US market.

·       Proven ability to generate and nurture inbound leads through content-driven strategies.

·       Strong knowledge of SEO, content marketing, and marketing automation tools.

·       Exceptional writing, editing, and storytelling skills with the ability to distill complex topics into engaging content.

·       Analytical mindset with experience in using tools like Google Analytics for performance tracking and reporting.

·       Familiarity with Generative AI and Retrieval-Augmented Generation concepts is highly desirable.

‍

● Opportunity to work on business challenges from top global clientele with high impact.

● Vast opportunities for self-development, including online university access and

sponsored certifications.

● Sponsored Tech Talks, industry events & seminars to foster innovation and learning.

● Generous benefits package including health insurance, retirement benefits, flexible

work hours, and more.

● Supportive work environment with forums to explore passions beyond work.

This role presents an exciting opportunity for a motivated individual to contribute to the

development of cutting-edge solutions while advancing their career in a dynamic and

collaborative environment.

‍